Archive for the ‘pronoun’ Category


Pakistan’s Swat Valley is royally screwed and the roll over for Pakistan is as has always been; just another day in Mohammed’s paradise and another day closer to the end of the world.

Amnesty International says that in the world ‘seven people a day are executed’, but add that the world is moving towards abolition of this travesty. Has anyone from Amnesty ever been to Swat Valley in Pakistan and seen what is going on? Have they really been inside Iran or some of the towns in Afghanistan? Like the Taliban is going to listen to Amnesty; like the people in these areas have ever heard of Amnesty.  They don’t even have electricity for God’s sake, yet they still (more…)

Posted by on March 24th, 2009 No Comments


This blog gets a little political at times, but it was NEVER intended that way. The following is fun if you manage to read it all and indeed typifies the original purpose of this blog, which was to highlight bad media, whether that is advertising (primary design), print or broadcast.  Great media can also be accommodated and exposed, so don’t hold back.  I am beginning to receive some pretty bizarre samples of bad, so let’s do a little exposé  shall we? I just received an odd one from a Jane S about the Golden Tulip Hotel, which you can see below. Of the thousands I have in my collection, I have not reproduced them here as most are already circulating as a net funny sent around. You know the stuff; signs seen in a Chinese mall and so on, because most of these are just misinterpretation of language usage and nothing to do with media although the result is the same and the guilty shot. If the oddity is in English, then every British person thinks it funny for sure, but in most cases the same would be totally wasted on the rest of the world who speak English as a second language. Across the developing world, English only speakers are grateful, or should be, to know that this language is widely spoken. Let’s face it, it is very convenient for the British and American and the majority would be totally screwed if not, as language skills are bottom of their list in most cases. It is mine. However, it is no excuse for poor or bad English to be used in the media, yet every hour of every day bears witness to a complete crock of bollix being displayed either on radio, TV, billboards or in some cases, the daily English language newspapers in these countries. An in-house survey (small but representative) shows that almost nobody cares. ‘Ah! But it is sweet and they don’t know, bless them’, torts every liberalholic. Maybe so, but screw up in their own language and you might be deported from some states. In fact,  (more…)

Posted by on February 28th, 2009 2 Comments


I am not the first person to use the expression ‘Bollix Media’. On his own admission, the phrase ‘pronoun virus’ was coined a few years back by a guy called Geg Hopkins; a British radio jock based in the Arabian Gulf and Master/Slave of a high-end production studio. Among other things, it appears that Hopkins treads the boards as a conference speaker on the subject of ‘bollix media’, but says; ‘I guess audiences find me funny, a little eccentric maybe, even wild and probably enjoy the analogies with their own creations, but NOBODY listens or believes their own output is just the same old clichéd crap – monkey see monkey do’.

The use of ‘I – WE – US’ everywhere is so incredulous and unreal that it seems that these three people must work for every single company in the world. Observations are:
‘Your call is important to US’   ‘ Call US on’; ‘WE are here for you’  ‘Visit OUR showroom or websites..
Vomit lines bombard the entire world’s media. Human resources motivational crap littered with the ‘PRO NOUN VIRUS’  should never leave the back rooms of the Personnel Department, but now finds its way into every press release, television or radio commercial and billboard. ‘WE – US – OUR ‘, mentioned 105 times in each sentence, boasting either the company or the staff’s incredible merits. It is a disease which Advertising Agencies and their deluded piss poor copywriters come up with. Companies are conned into giving up endless working hours allowing their staff to listen to these personnel bods who obviously read too many pyramid ‘get rich quick’ schemes or ‘Be a leader in five easy chapters’ books.

At government level, it is all out there to brainwash and remove all independent thought, in turn creating this worship of individuals or their crackpot religions. If the Bernard L. Madoff Investment Securities LLC pyramid billions scam is anything to go by, I’d like to line up all the money geeks who fell for it. I guarantee they’d all approve the use of the Pronoun Virus in any of their corporate media.

Such use of pro-nouns portrays a distinct and chronic lack of vocabulary and idle use of language in general. In the case of broadcast media, it also implies that the voice over artist reading the script is effectively endorsing the product. This just cannot be right! The dumbing down of society is very real across the board and from an artistic point of view it is already so serious. Soon we will be able to buy a Picasso, Da Vinci or Van Gogh for $50 as the world increasingly sees no value in skills of any sort, never mind intangible art.

Mr. Bollix

Posted by on December 6th, 2008 1 Comment