Archive for December, 2008

PRONOUN VIRUS

I am not the first person to use the expression ‘Bollix Media’. On his own admission, the phrase ‘pronoun virus’ was coined a few years back by a guy called Geg Hopkins; a British radio jock based in the Arabian Gulf and Master/Slave of a high-end production studio. Among other things, it appears that Hopkins treads the boards as a conference speaker on the subject of ‘bollix media’, but says; ‘I guess audiences find me funny, a little eccentric maybe, even wild and probably enjoy the analogies with their own creations, but NOBODY listens or believes their own output is just the same old clichéd crap – monkey see monkey do’.

The use of ‘I – WE – US’ everywhere is so incredulous and unreal that it seems that these three people must work for every single company in the world. Observations are:
‘Your call is important to US’   ‘ Call US on’; ‘WE are here for you’  ‘Visit OUR showroom or websites..
Vomit lines bombard the entire world’s media. Human resources motivational crap littered with the ‘PRO NOUN VIRUS’  should never leave the back rooms of the Personnel Department, but now finds its way into every press release, television or radio commercial and billboard. ‘WE – US – OUR ‘, mentioned 105 times in each sentence, boasting either the company or the staff’s incredible merits. It is a disease which Advertising Agencies and their deluded piss poor copywriters come up with. Companies are conned into giving up endless working hours allowing their staff to listen to these personnel bods who obviously read too many pyramid ‘get rich quick’ schemes or ‘Be a leader in five easy chapters’ books.

At government level, it is all out there to brainwash and remove all independent thought, in turn creating this worship of individuals or their crackpot religions. If the Bernard L. Madoff Investment Securities LLC pyramid billions scam is anything to go by, I’d like to line up all the money geeks who fell for it. I guarantee they’d all approve the use of the Pronoun Virus in any of their corporate media.

Such use of pro-nouns portrays a distinct and chronic lack of vocabulary and idle use of language in general. In the case of broadcast media, it also implies that the voice over artist reading the script is effectively endorsing the product. This just cannot be right! The dumbing down of society is very real across the board and from an artistic point of view it is already so serious. Soon we will be able to buy a Picasso, Da Vinci or Van Gogh for $50 as the world increasingly sees no value in skills of any sort, never mind intangible art.

Mr. Bollix

Posted by on December 6th, 2008 1 Comment